Red Giant Consulting provides strategic marketing and communication services to emerging and established technology companies.

As your outsourced marketing department or an extension of your team, we develop and execute strategic marketing programs to build awareness and accelerate growth.

Blog post: Should Companies Follow Back on Twitter?

I was listening to a very good Beancast episode last night discussing whether or not companies should follow back on Twitter.  The guests raised some good points about why people follow brands, primarily for coupons and product information–not engagement. The guests also suggested that companies can monitor their brand an engage when needed through Twitter [...]

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